Sunday, July 23, 2017

Jerry Jones has been a pioneer in marketing Cowboys, NFL to the Latino fan base in US and beyond

Latino interest in the Cowboys dates to the 1970s, but the Cowboys' interest in Latinos only started with Jerry Jones.

With business-minded acumen, the Cowboys owner understood Hispanics form a separate market that, besides soccer and boxing, is passionate about football. He also understood Hispanics have the purchasing power to spend on entertainment.

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